Roberta Pietrini of Neloo

Founder of the Neloo brand, Roberta Pietrini creates sustainable jewelry and accessories. Constantly seeking innovation with a focus on environmental impact, she primarily uses Capim Dourado, a natural fiber that resembles golden threads but is fully plant-based. With skilled craftsmanship, these stems are transformed into ultra-light, shiny, and eco-friendly accessories. With a passion for technology and a background in tailoring, Roberta merges these seemingly distant fields with great synergy. Neloo was founded in 2018 when she decided to focus on creating plant-based jewelry and accessories. Her fifteen-year career in custom tailoring—from pattern creation to finished garments—laid the foundation for her business. Her curiosity and dedication to learning led her to explore new materials and techniques, which she found reminiscent of tailoring and embroidery in Capim Dourado craftwork. Initially learning the technique in Italy, Roberta refined her skills in Brazil, collaborating with local artisans and establishing a lasting partnership. Her goal is to offer sustainable solutions in the fashion sector.